Nescafé
Nescafé barista-quality coffee fights off gentrifying coffee shops.
Coffee that doesn’t raise your rent.OOH
Nescafé leave protest messages on empty premises’ shutters in ‘up & coming’ areas.
Product
Nescafé will create blends named after estates that are at risk of regeneration due to gentrification. The profits will be donated to the ‘save the estate’ campaigns and help the residents pay their increased rents.
