Gillette
Created by Charlotte & Ellie Farley-Hills
Insight: Drag Queen’s need the smoothest shave so their make up can sit perfectly.
Strategy: A razor that pleases the fussiest of queens.
Magazine Advert featuring RuPaul.
After the Gillette campaign “The Best a Man Can Be” received a mixed reception, we were influenced to create a campaign that promotes inclusivity.
Television Advert of different high profile drag queens shaving in their full drag.
The ultimate genderless razors would be released, each one would be inspired by a different drag queen.
Chinese Exhibition
Charlotte was lucky enough to have the opportunity to exhibit our work in Shanghai, Xian, and Hangzhou. We were awarded Silver in our exhibition.
She really enjoyed representing drag culture and introducing it to the Chinese students. It was amazing to experience the Chinese culture and design, especially exploring the design and glass studios and temples.
She was especially inspired by the art of calligraphy and the temples.
