We have rebranded sanitary product Always to appeal to all genders and identities. We decided to go for a clean and modern design that would reflect the progressive stance of the campaign.

The new packaging would exhibit different female,
non-binary and transgender creators work. Such as illustrators, artists and designers. These pieces would be
an honest depiction of the creators experiences and emotions whilst on their period.

The illustration used on the packet
is by Wednesday Holmes.

Always branded shop signs that would
replace the word ‘feminine’ with ‘personal’.

Always branded sanitary bins placed
in women’s and men’s toilets.